Mushrush

Branding
UI/UX
Interaction Design
MushRush is a fictional mobile app concept that helps users identify mushrooms in the wild and record their discoveries. The idea emerged during the early brainstorming stage and was chosen for its potential to combine exploration with digital archiving.

The design applies a minimalist interface with a bold neon green palette and futuristic accents, creating a distinctive visual identity. Practical features such as photo capture, scanning, and card-flip style archiving make the experience both functional and engaging.

The project initially explored an organic, cottagecore-inspired moodboard, but eventually shifted toward a cleaner, tech-inspired aesthetic. This direction better suited the scientific clarity and playful exploration central to a scanning app, resulting in an intuitive and visually compelling platform for beginners.